The brand
Shop Sartorie Caiazzo is the Caiazzo tailoring e-commerce: sartorial shirts, Scottish yarn polos, outerwear, knitwear and bespoke shirt journeys. The tone is artisan yet contemporary — the tailor at work, not the runway.
The challenge
A store selling tailoring online must convey:
- Authenticity — not fast fashion, but real craftsmanship
- Fabric quality — Scottish yarn, linen, 120/2 cotton
- Bespoke journey — not just “add to cart”, but consultation
- Retention — newsletter, wishlist, customer account
Why Flatsome
For Caiazzo the choice was Flatsome, one of the most mature WooCommerce themes for fashion e-commerce:
| Advantage | Application on Caiazzo |
|---|---|
| Proven UX | Product grids, category filters, quick view |
| Header builder | Two-level menu with category mega-dropdowns |
| Mobile | Responsive layout optimized for smartphone purchases |
| Customization | Child theme with tailoring blue palette and brand typography |
| Performance | Lighter theme vs. page-builder-heavy alternatives |
Flatsome provides a solid, fast base to build Caiazzo identity without reinventing every WooCommerce component from scratch.
Key sections
Artisan hero
Image of the tailor cutting fabric, with tagline “Every man has a story. We dress it.” — immediate emotional connection.
Category catalog
Structured navigation: Shirts, Knitwear, Outerwear, Jackets, Shoes, Accessories. Seasonal sales with badges and type filters.
Bespoke shirt
Dedicated page and journey for bespoke shirts — differentiator vs. generic e-commerce. Gift cards for presents.
Newsletter and conversion
Welcome popup with -20% on the new collection, WhatsApp integration (“Need help?”) and contact forms.
Tech stack
| Component | Technology |
|---|---|
| CMS | WordPress |
| E-commerce | WooCommerce |
| Theme | Flatsome + custom child theme |
| Payments | Stripe, PayPal, bank transfer |
| Shipping | Free shipping above threshold |
| SEO | Schema.org, sitemap, product meta |
Results
- Operational e-commerce with autonomous catalog management
- Bespoke shirt journey integrated in the site
- Newsletter and WhatsApp as conversion channels
- Customized Flatsome theme without losing updatability